Focus>>KYO Co., Ltd. Representative Yurika Seo
Toward a future where you can achieve who you want to be without being influenced by hormones.

"KNOW YOUR ORIGIN" is a brand that proposes a new concept of self-care products using "human stem cell-conditioned media," which has regenerative power, with the brand concept of "Be yourself, proud of today." Three months have already passed since its launch in April 2023. Yurika Seo, the representative, would like to express her gratitude and deliver a message to everyone who has been using our記念すべき1st product, "Beauty Charge -Femcare-," and everyone who is interested in "KNOW YOUR ORIGIN."

——Why did you want to deliver a message directly in your own words this time?

When the brand first launched, I wanted everyone to know about "Beauty Charge -Femcare-." It's a product that I put a lot of effort and passion into. Although it's only sold on e-commerce sites, thanks to word-of-mouth on social media, many people have learned about "Beauty Charge -Femcare-," even though it's an unfamiliar product as a vaginal serum. I thought that by creating a connection with everyone as a brand and sharing my own experiences, the values that "KNOW YOUR ORIGIN" cherishes would be further conveyed, so I decided to take this opportunity.

——I heard that the starting point of "KNOW YOUR ORIGIN" is your own experience.

In my previous job at an investment company, I was completely absorbed in my work, working late into the night every day and leaving home before 6 AM. While carrying great responsibility, every day was fulfilling and meaningful. That's why I overlooked various physical ailments, attributing them to being busy. Eventually, in 2021, my period stopped for several months, and I was advised to see a gynecologist. The test results diagnosed me with polycystic ovarian syndrome, which is considered the leading cause of infertility in the United States. It's a disease thought to be caused by excessive male hormones. I had to undergo hormone therapy, but the treatment differed depending on whether I wanted to have children or not, forcing me to reevaluate my career plan and lifestyle. Thanks to the treatment, I became pregnant in 2022, but I experienced a miscarriage between 9 and 11 weeks. At that time, I realized that it's not enough to just get pregnant; it's also important to prepare a uterine environment where the fetus can grow.

——So, the starting point of "KNOW YOUR ORIGIN," which is "an approach to prevent things from happening" rather than "dealing with what has happened," is imbued with your experiences.

Yes. This experience made me acutely aware of the importance of hormone balance, and I decided to start a business to create a society where women can live more easily. Hoping that my experience would support other women, I launched "KNOW YOUR ORIGIN" as a brand that solves problems women face. Women's hormone secretion gradually increases from around 7-8 years old, and once menstruation begins, they have to deal with period pain and PMS every month. Infertility, candidiasis, hives, menopause... Women are constantly affected by hormones throughout their lives and must face them.

The brand name "KNOW YOUR ORIGIN" embodies the meaning of re-examining and engaging in dialogue with one's own origins. We developed "Beauty Charge -Femcare-," a vaginal serum using "human stem cell-conditioned media" generated from the freshest cells in the umbilical cord, because we wanted to support the health and beauty of women who must constantly confront their hormone balance by creating products that work on the cells that are their origins, particularly focusing on the vagina, which is important for women.

——We have received wonderful comments from those who have used "Beauty Charge -Femcare-."

We have received many comments such as "skin becomes smooth and radiant," "feel less tired," and "chronic candidiasis has improved."
Dr. Aimi Kuroda, an anti-aging specialist, also emphasizes that "improving the vaginal environment is said to have a positive effect on implantation and pregnancy rates, and for a healthy body, it is important that both the gut and vaginal environments are in good condition." She resonates with the concept and products of "KNOW YOUR ORIGIN," which focuses on "human stem cell-conditioned media" that has a positive effect on cells (mucous membranes).

——I hear there are other announcements.

On a personal note, I am now pregnant with my first child and have reached my eighth month of pregnancy. I am due to give birth in October 2023. I decided to make this announcement because I wanted to offer a glimmer of hope to those who are struggling, letting them know that even if they suffer from infertility factors like polycystic ovarian syndrome, there might be a way if they don't give up. I also wanted to convey the importance of self-care so that they don't go through the same experiences I did.

Furthermore, I plan to use the stem cell storage service from Stem Cell Institute to collect and store the umbilical cord and cord blood at the time of birth. In addition to contributing to regenerative medicine, this will allow for the administration of cultured cord blood or umbilical cord to my child or their siblings if they develop symptoms such as cerebral palsy.

——Finally, a message.

During my own fertility journey, I encountered and implemented a lot of information. That's why "KNOW YOUR ORIGIN" offers "Journal" as content to share various information about body building and the importance of daily self-care. Additionally, I've created a personalized chat space within the e-commerce site where you can easily consult me directly about any body-related concerns you may have. Please make good use of it.

"So that women don't have to give up on the person they want to be. So that women can live more authentically." "KNOW YOUR ORIGIN" will continue to be a brand that supports and stands by women's self-realization.

Published: August 19, 2023

Profile

Yurika Seo

Graduated from Keio University Graduate School with an MBA in 2019. Joined JAFCO Group Co., Ltd. the same year, engaging in sourcing, execution, and PMI in the buyout team. Executed 3 principal investments and 1 roll-up. Appointed as a director of 4 companies. From her own experience, realizing that women's hormonal balance issues significantly impact women's advancement in society, she established the wellness brand KYO Inc. in December 2022 and assumed the position of Representative Director.